Google Ads

Contextual advertising (Google Ads) can be launched at any time – it does not depend on the stage of business development:

  • for entrepreneurs barely entering the market, the context will bring the first customers;
  • businesses with a history – will return part of the audience and help with brand recognition.

What does advertising in Google Ads allow you to do?

  • attract targeted search traffic from the display network;
  • optimize advertising costs (pay only for targeted visitors selected in the targeting settings);
  • track the effectiveness of advertising.
Google Ads


Types of contextual advertising in Google Ads that we work with:

  • search advertising;
  • video advertising;
  • remarketing;
  • dynamic remarketing;
  • advertising on the Display Network.

We also set up a Google Shopping account.

Setting up Google advertising allows you to reach the audience of the Google network and users of mobile devices on iOS and Android.
We will audit the current campaign settings and offer recommendations for development.
If you do not yet have an advertising account in Google Ads, our PPC specialists will professionally set it up. You will receive an account ready to go.

At the start of work with contextual advertising in Google, you need to understand the goals. Decide why you are launching an advertising campaign, clearly understand the target audience and know which Google Ads tools will work more effectively with your product or service.
You need to be ready for non-standard solutions.

We will develop a promotion strategy and select the primary tools for work. To increase the effectiveness of advertising campaigns, we will prepare an account in the technical part and set up Google Analytics analytics.

Proper analytics setup allows you to:

  • identify the strengths and weaknesses of the site;
  • define realistic business goals;
  • deal with the problems and motives for making purchases of the target audience;
  • understand ROI.
Google Ads

Stages of work after setting up an advertising account:

  • we study business (USP, advertised goods and services, display regions);
  • analyze competitors (their budget and rates);
  • define goals and agree on KPI (CTR, conversions);
  • we select keywords and create ads (we collect and cluster the semantic core, define negative keywords, write titles and ad text in the back office, add extensions);
  • install and configure analytics;
  • we optimize and automate campaigns (automation and call-tracking systems);
  • we collect statistics and accompany campaigns after setting up.
Google Ads