A full SEO analysis (audit) of a site involves an assessment of certain indicators of its work. Efficiency, popularity, positions of commercially interesting queries in Google search results, and so on. SEO analysis is an integral final stage in the process of developing an online store or other online project and its promotion.

It must be carried out periodically throughout the lifetime of the web resource. Regular detailed analysis is important to identify weaknesses. This is the only way to determine the need for refinement and changes. If the project is actively developing and moving forward. Then the technical audit of the site is carried out in parallel with the steps for filling and promotion.

Also timely and periodic complete SEO analysis of the site will help to assess the technical relevance of the portal. It is economic profitability, to predict the direction of further development. It fully justifies its cost.

What are the goals of SEO site audit?
The tasks of a comprehensive SEO site analysis:

• Determination of the main technical and search indicators.
  Identification of shortcomings and errors.
• Planning work to eliminate errors, as well as to further improve the Internet resource.
• Estimating the cost of planned activities.
• An independent SEO audit is useful both for your own projects and for competitor sites.

In the first case, the installed special analytics tools (Google Analytics, Search-Console) are used. These services provide comprehensive information about the resource to the owner or a person acting on his behalf. The price of the audit in this case will be higher.

In the second case, you can use free services that analyze only some indicators. In-depth research is not necessary, since when analyzing a competitor’s website for SEO, it is important to simply identify their strengths and weaknesses.

Key indicators of a full website audit
Any comprehensive SEO analysis should include the following points:

• Firstly, page indexing. The number of pages indexed, that is, pages added to the database by Yandex and Google search engines.
• Secondly, positions of the Internet resource. Score relative to TOP10, TOP20, TOP50. Definition of work for further promotion.
• Link weight.
• Also Search for duplicate pages.
• Content. The analysis of the SEO relevance of the pages, their compliance with search queries is carried out.
• The structure of the text (page breakdown into sections, heading system, etc.).
• Analysis of the need to place graphics, video and audio content.
• Usability. Evaluated navigation, structure, compatibility with different browsers, design.
• Also The time that the user spent on the resource, the number of internal transitions, the number of bounces.
• The validity of the html code, the absence of errors in it. A large number of errors can lead to a decrease in page loading speed, which will negatively affect traffic.

A comprehensive site audit is the only effective way to ensure the effectiveness of your content, usability, and the functioning of each of its components.